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Digital Gaming and the Advertising Landscape / Teresa de la Hera
| Digital Gaming and the Advertising Landscape / Teresa de la Hera |
| Autore | Hera Teresa de la |
| Pubbl/distr/stampa | Baltimore, Maryland : , : Project Muse, , 2020 |
| Descrizione fisica | 1 online resource (208 pages) : color illustrations |
| Disciplina | 338.4/77948 |
| Collana | Games and play |
| Soggetto topico |
Video games - Economic aspects
Video games industry Electronic games - Marketing |
| Soggetto genere / forma | Electronic books. |
| Soggetto non controllato | Advergames, persuasive games, advertising, entertaining persuasive communication |
| ISBN | 90-485-3867-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Preface -- 1. Digital Games and the Advertising Landscape: An Introduction -- 2. Advergames: A Definition -- 3. Advergames: History -- 4. Advergames: Effectiveness -- 5. The Procedural School: A Critical Analysis -- 6. Persuasion through Digital Games: A Theoretical Model -- 7. Persuasive Strategies for Advergames -- 8. A Case Study: Tem de Tank -- Conclusions -- About the Author -- Index |
| Record Nr. | UNISA-996312639503316 |
Hera Teresa de la
|
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| Baltimore, Maryland : , : Project Muse, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Digital Gaming and the Advertising Landscape / Teresa de la Hera
| Digital Gaming and the Advertising Landscape / Teresa de la Hera |
| Autore | Hera Teresa de la |
| Pubbl/distr/stampa | Baltimore, Maryland : , : Project Muse, , 2020 |
| Descrizione fisica | 1 online resource (208 pages) : color illustrations |
| Disciplina | 338.4/77948 |
| Collana | Games and play |
| Soggetto topico |
Video games - Economic aspects
Video games industry Video games - Marketing |
| Soggetto non controllato | Advergames, persuasive games, advertising, entertaining persuasive communication |
| ISBN | 90-485-3867-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Frontmatter -- Contents -- Acknowledgments -- Preface -- 1. Digital Games and the Advertising Landscape: An Introduction -- 2. Advergames: A Definition -- 3. Advergames: History -- 4. Advergames: Effectiveness -- 5. The Procedural School: A Critical Analysis -- 6. Persuasion through Digital Games: A Theoretical Model -- 7. Persuasive Strategies for Advergames -- 8. A Case Study: Tem de Tank -- Conclusions -- About the Author -- Index |
| Record Nr. | UNINA-9910348216203321 |
|
Hera Teresa de la
|
||
| Baltimore, Maryland : , : Project Muse, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||